Northern lights: Meet the competition with marketing
First printed in the MLA Newsletter, November, 2010 . America’s seafood needs promotion and promotion dollars. It’s hard to escape the headlines about reduced ex-vessel prices for our seafood and American fishermen going out of business. Lobster prices have tanked, gulf shrimp has little net value, squid values suck, pollock is gutted, cod demand is on the bottom, and herring, at least in Alaska, seems to have sounded for good. The American fish farming guys aren’t doing much better. Catfish...