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MLCA

Maine lobster finds a friend in Samuel Adams beer

According to MLPC marketing director LaCroix, the Council is also working with local communities to develop a one-week Lobster Bonanza in each participating community.  Lobster Bonanzas will include activities such as special lobster menus and deals, contests, cash mobs and point of sale materials throughout the community.  The Council has already launched a public service announcement radio campaign of 30-second spots recorded by radio personality John McDonald promoting consumption of new shell lobster and supporting lobster fishermen. Maine Radio stations are running the spots at no cost as a public service to the lobster industry.

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Samuel Adams Summer Ale and Lobster Roll Recipe Ingredients2 lbs. lobster meat, cooked1 c. Samuel Adams summer Ale Glaze2 c. mayonnaiseJuice from 2 grapefruits1 tbls. Grapefruit zestSalt and pepper to tasteCombine all ingredients and serve in a warm rollSamuel Adams Summer Ale GlazeIngredients1 bottle Samuel Adams summer ale1 bottle of ketchup½ c. lemon juice2 tsp black pepper1 tsp. ginger1 tsp. fennel seedCombine all ingredients and use as a dip or sauce while cooking -------------------------------------------------------------------------------------------------------------------------------- Country singer goes lobstering in Maine The urge to learn more about lobstering has brought many celebrities and chefs out to sea  in Maine. The most recent visitor, Kimberly Schlapman, a lead singer with country music group Little Big Town, took a trip with MLA vice president Jim Dow in July to experience for herself what lobstering was all about. Schlapman and her group were in Maine as the opening act for Rascal Flatts, who played on the Bangor waterfront. “We went out, hauled traps and she had lobster at a local restaurant,” Dow said. “She was extremely nice and easy to talk to.” Schlapman was one of the stars in a the Great American Country (GAC) cable channel reality show “Day Jobs” in which country artists take the jobs they held before they made it big. For the show Schlapman worked as a waitress at The Loveless Café in Nashville. She has a reputation as a creative cook and will have a show on GAC in the fall featuring iconic local food found in the places where her band has performed.

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